Amazon-owned IMDB is reportedly close to announcing a new streaming service

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The service is described as something similar to The Roku Channel, in that content will be free but include advertisements; unlike The Roku Channel, which has expanded to non Roku owners, IMDB's offering will reportedly only be available to stream on Fire TV devices.

The Information first learned about the service back in August, but it seems an announcement is imminent from Amazon.

Amazon's ambitions in streaming video could take a big step forward as the company readies a new, ad-supported TV service will launch as early as this week, reports CNBC. That means it will be free and will show ads during and between programming, unlike Prime Video.

The Internet Movie Database (IMDb) is moving into broadcasting after more than two decades of hosting ratings and information about the top movies and TV.

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Amazon Fire TV may be getting a free video service. The ads will primarily be visible between videos and Amazon will look to make the prospect more appealing to advertisers by letting them use the browsing data of the customers.

Amazon is the third-largest digital advertiser, but only claims about 4% of the market compared to Google and Facebook together with over 57% of the share.

In turn, "Free Dive" would allow Amazon to grow its advertising revenue in the TV market to better compete in the space. If you have any doubts about the ad angle here, keep in mind the service will reportedly be announced as part of Advertising Week in NY.

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