OnePlus is planning to enter the TV market

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The OnePlus TV is in the early stages of development, and could be launched next year.

Apart from its popular smartphones, the "Never Settle" company offers a variety of headphones, mobile phone accessories, backpacks, caps, T-shirts etc in India.

The OnePlus TV will come with a premium flagship design like its smartphones, top of the line image quality, a revolutionary audio experience pairing it with multiple connectivity features. It will also have AI features and assistive functionality that is now offered by the Amazon Echo and the Google Home. "Here's to taking the next step together", Pete said on announcing the OnePlus TV.

"Over the next five years, developments in 5G and Artificial Intelligence will offer an even greater canvas to brainstorm how to improve life as we know it", said Lau, further stating that "In continuing our relentless exploration of improving the world around us, we would like to take the first step in building a connected human experience".

The OnePlus founder also feels that the current market of TVs haven't integrated the Internet into the experience well, and the market is "still feeling quite traditional in their functionality and experience". The decision has been made and OnePlus will definitely be making the OnePlus TV but it is unclear if the TV will run Android TV or not (you would expect it if you wanted to connect the smartphone seamlessly to it). OnePlus is not rolling out its own platform; its TVs will fit into existing ecosystems. The company has announced that it's expanding its products lineup by introducing the OnePlus TV.

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The company has also revealed that the OnePlus TV will feature an AI assistant. This means being able to beam photos and home videos to the TV without needing an app or third-party service. The team will also choose 10 favorites from OnePlus China and it will announce the grand-prize victor on December 17. Lau claims that the OnePlus community has over 5 million members worldwide.

The forum post is deliberately short on details and apart from the name and the general indication of what the product will be, there is little to gain from it.

For reference, the most recent $530 OnePlus 6 smartphone easily contends with devices that cost almost twice as much, including Apple's flagship $999 iPhone X.

Speaking to BusinessInsider, Lau revealed the OnePlus TV could debut sometime next year. It's not really clear why this is the case, but Lau reassures prospective buyers who have privacy concerns saying, "we have this in mind, and we will have a solution".