First Colin Kaepernick advert for Nike ‘to air during National Football League opener’ - Ireland

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Protesters burned Nike shoes, investors sold shares and some consumers demanded a boycott of the footwear and apparel maker's products after the advertising campaign launch.

Edison Trends claims it determined Nike's sales increased 31 per cent after analyzing data from three million anonymous digital e-receipts in the U.S.

President Trump, who has repeatedly criticized NFL players for kneeling in protest during the national anthem, said Nike was getting "killed" in the wake of the campaign.

He posted a revised version of a widely circulated campaign photo, which features a close-up, black-and-white shot of the former San Francisco 49er with text reading, "Believe in something, even if it means sacrificing everything".

Nike's Kaepernick ad debuted Monday afternoon, a USA holiday, drawing immediate praise and ire from celebrities and customers alike.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory", Hetal Pandya, co-founder of Edison Trends, tells Marketwatch.

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The unveil incited a storm of reaction, including from USA president Donald Trump who tweeted his objection, saying, "What was Nike thinking?".

"I think Nike is trying to get out ahead of it and trying to do something special and I think they've done that", Woods said at the BMW Championship.

As a camera pans to reveal Kaepernick's face, a reflection of a United States flag is reflected on the facade of a building behind him. "I don't think it's appropriate what they did". I honor our national anthem and most of the people in this country feel the same way'.

Kaepernick previously took a knee during the anthem to draw attention to his belief that black people are being treated unfairly in the U.S. Many people oppose Kaepernick's refusal last season to stand during the national anthem before games.

The season-opening clash between the Philadelphia Eagles and Atlanta Falcons saw a sharp dip in ratings as Trump renewed criticism of the league.