'It [the Galaxy Note 9] is three times more effective from a cooling perspective than the Note 8, ' she said, noting that the new £899 phone boasts a 4,000mAh battery and won't heat up even if you're running a bunch of apps simultaneously.
As you can see below, the big discounts aren't just for Samsung devices.
Samsung's smartphones fare poorly in China and India, and market watchers believe it will cede its No. 1 position to Huawei if the Galaxy Note 9 also tanks. The S-Pen button can also be used to pause and play media, and control presentations.
The entry-level edition comes with 128GB but if that isn't enough, there's a 512GB contender too. If your workers struggle with connectivity when they're on the go, the Note 9 will be their best chance at staying connected.
According to Satish Meena, Senior Forecast Analyst at Forrester Research, Chinese players are bigger threat for Samsung than Apple as the company is losing more customers to Android phones made by Chinese manufacturers than Apple.
According to her, the industry will have to wait and watch for the Galaxy Note 9 to pick up pace with its discounted predecessor now selling in highly competitive and price-sensitive India market. Samsung gives you a discount today and then forces you to prove it later by sending your phone in after your new Note 9 arrives.
The Samsung Galaxy Note will be available from 24 August in Midnight Black, Lavender Purple, Metallic Copper with matching S Pen, and Ocean Blue with a Yellow S Pen.
The firm added that its proprietary CPU (central processing unit) was 33% faster than before. Samsung's current speaker, the Invoke, uses Microsoft's Cortana assistant.
House of Fraser's website is down as administration rumours swirl
It said it had put questions to House of Fraser earlier this week in relation to its future but has not yet received a response. HoF chief executive Alex Williamson said: "We are hopeful that the current negotiations will shortly be concluded".
What do you think of Samsung's new ads?
This is likely to appeal to hardcore gamers and other power users if they can justify the cost.
But Samsung's assertion that a finger is the only other option besides the Apple Pencil just isn't true.
The device promises up to seven days of battery life - up from the four days promised by the Gear S3.
Nutrition is also present with calorie tracking and personalised alerts. To take a photo of each meal and instantly log nutritional information in Samsung Health and on Galaxy Watch for better calorie management.
But the South Korean firm lags far behind in this market. Instead Samsung shaved off the edges to make it look thinner.