The Wall Street Journal reports some parents are paying up to $20 an hour to get their children help, especially with the online game "Fortnite". The trend is similar to that of the 'Fortnite Buddy', a skilled player who would be paid to play as part of a squad in an attempt to help them win.
One mother, Ally Hicks, was said to have paid $50 for four hours of lessons from a professional Fortnite coach so that her 10-year-old son could improve his skills in the popular shoot-em-up game. "A typical session with me includes a self-analysis of one's own errors, an individual analysis of statistics and VoD review", he says on his profile.
Other parents said they had hired the coaches for themselves so they can engage with their kids who are obsessed with the game. In another case, Nick Mennen, a software developer from Cedar Park, Texas, told WSJ that his 12-year-old son, Noble, struggled to win on the highly competitive Fortnite landscape.
According to those parents, some children are feeling pressure not just to play with their friends, but also succeed.
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Parents typically find Fortnite coaches for their children through social media or contracting sites.
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Ally Hicks told the publication she was anxious that her 10-year-old son wasn't winning in Fortnite so she spent around $50 for four hours of online lessons. Some claimed that they didn't want their kids to lose; others said they joined their children in the lessons as a "bonding experience".