Mobile Introduces Lower-cost 'Essentials' Unlimited Plan

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There's one other detail about the Essentials plan that merits attention: the sticker price doesn't include taxes and fees, unlike the T-Mobile One plan.

As a result, T-Mobile's big boast with its Essentials plan is that you can get four lines for $30 per line.

The plan reduces the price of its standard T-Mobile One plan and offers fewer extra perks. T-Mobile says it reserves the right to throttle your connection in times of overall network congestion, and that "Essentials customers may notice speeds lower than other customers" at such times. For one line of service, Sprint's cheapest unlimited option, Unlimited Basic, costs $60 for one line.

T-Mobile's new plan may serve to continue to drag down the carrier's average revenue per user.

Mobile hotspot is actually included in the plan, but it is limited at 3G speeds. They've got Above Unlimited, Unlimited Plus, Beyond Unlimited, Unlimited and More...

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T-Mobile's Essential plan sits below the carrier's "One" plan that includes a Netflix subscription with two or more lines of service, Gogo in-flight Wi-Fi, worldwide roaming and other goodies.

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The plan is a viable option for those who are looking to save money on their phone bill and don't need or want Netflix and the global data. [T-Mobile] wants to make it easy. But does it make sense for a current T-Mobile subscriber?

For a single line of service, T-Mobile's new Essentials unlimited plan sits just above the carrier's cheapest MetroPCS prepaid plan, which goes for $50 for the first line. In January 2017, T-Mobile made a huge deal out of rolling taxes and fees into the price of its One plan, and all of the arguments it used back then against taxes and fees still apply.

T-Mobile has always been transparent, and this move is a step backwards for the carriers entire UnCarrier movement, the last of which was UnCarrier "Next": which included the movement to eliminate taxes and fees.