"Google Go Gets 'AI-Powered" Read-Out-Loud Feature

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In another India first launch, Google introduced a campaign planning tool inside Google Ads that allows advertisers to plan reach-based video campaigns at national level with sub geo targeting across 36 sub regions and 6 top Metros.

Google's main goal of creating the Android Go platform is to bring the best features of the latest Android OS to affordable devices.

Speaking about how Google is evolving its ads offerings for India, Kim Spalding, lead - product management for the SMB and Emerging Market Advertising, Google, says, "Rapid growth in India and diversity in user behavior and changing patterns are impacting and informing the way we develop our products".

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"In the coming weeks, these customers will be able to use Google Pay to take out a customised loan amount from their banks with minimal paperwork, and once they accept the bank's terms, the money will be deposited securely and instantly into their bank accounts", said Sengupta. The company is also carrying out a pilot project in Delhi and Bengaluru that involves helping merchants find customers through Google Maps and its Search products. There were also announcements related to Google Assistant, Google Search, Android Go, Google Go, Google Maps, Google Station, and more. Users can also pull up any web page in English and a range of Indian languages, including Hindi, Bengali, Marathi, Malayalam, and Tamil. The company said Google Pay will work with all banks that support BHIM UPI (Unified Payments Interface). A total of 750 million transactions are made with a total transaction value of $30 billion. Google says the read-out-loud feature is powered by artificial intelligence, in order to pick out the important bits from a webpage or article. The digital assistant will add as many as eight new Indian languages.

For Indians, who prefer listening and speaking over reading text, Google is launching a new feature in Google Go that lets you listen to web pages. Android Go now has 150 hardware partners, and 400 Android Go phones will arrive by the end of the year.

Sengupta added that the company is trying to create richer experience for merchants such as the ability to pay using Google Pay without leaving the merchant app and push tickets to the Google Pay app. Also, Maps will now get voice guidance in both English and Hindi. Google Maps Go will also integrate RedBus to show more than 20,000 routes and 1,500 cities will also be added for intercity bus journey routes.