Fortnite will be on Android but not through Google Play

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So why exactly is Fortnite ditching the Google Play Store?

To be more specific, Fortnite for Android is still expected to be officially announced with the Galaxy Note 9 launch and there should be a 30-day exclusivity period for Samsung's latest phone.

The Google Play Store is already blocked in China (although that could change soon), so Sweeney said that Android users there are already familiar to downloading the apps they want either directly from developers or from other third-party stores.

This makes the release date of Fortnite for Android in general move way back to November or December of 2018. This is similar to PC, where players have to open Epic's proprietary launcher to play the game. The first is that it wants a direct relationship with its customers.

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'The great thing about the Internet and the digital revolution is that this is possible, now that physical storefronts and middlemen distributors are no longer required'.

According to The Verge, who has received word from Epic Games' CEO, Tim Sweeney, when the title is launched for Android, it will not be available inside of Google Play for easy access by millions of potential players.

Fortnite is a platform-driving game that has proven it can generate hundreds of millions of dollars a month, and even on mobile Fortnite Battle Royale is driving multiple millions of dollars monthly from in-app purchases.

The global smash-hit and critically acclaimed Fortnite for mobile is making its way to Android but not in a manner of which you would expect. Sweeney responds by reminding gamers that the "freedom" of an open platform like Android "comes with responsiblity", and that the per-app permission process within newer Android versions is superior to "entrusting one monopoly app store as the arbiter of what software users are allowed to obtain". Not only is that 30% a "high cost" when developers have just 70% to go towards developing, operating and supporting their games, but it's "disproportionate" to the cost that Google Play provides, which includes payment processing and customer service. "There's a rationale for this on console where there's an enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers". He's specifically referring to platforms like Steam, Battle.net, etc.

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