Target removes 'Baby Daddy' Father's Day cards from shelves

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The inside of the card, as noted by a user on Saunders" post, does include the message: "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy'.

So apparently Target and other stores are selling "Baby Daddy" cards for Father's Day.

The retailer was alerted about the card last week and is removing the card from its stores.

The retail giant released a statement, saying: "We appreciate the feedback and apologize". Said Target, "It's never our intention to offend our guests with the merchandise we provide".

"You CANNOT be serious Target!"

Customers took to social media to let the chain know that it isn't a term of endearment to call someone a "Baby Daddy".

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Target only stocked the card in half of the company's stores.

But she said that was no excuse for using the term "baby daddy" on the front, which she said on Facebook is "not sweet or nice".

'It's a term used to describe a deadbeat or absent parent.

Both the verified American Greetings and Ask Target guest services Twitter accounts responded to the concerns, apologizing for what they say was "intended to be a playful husband card".

"I understand Target did not make the cards", said Saunders.

According to Fox News, the cards first caught wind around May 31, when a shopper posted an image of the cards on Facebook. "By posting my comment, I hoped to shed some light on why I was upset about it".