YouTube is now live with their newest feature which credits songwriters, labels and publishers on premium music videos as well as fan-uploaded content.
YouTube is continuing to ratchet up the site-wide services it provides for musicians - following last week's launch of four new charts that publicly display trending tracks, artists, and music videos. These credit inserts inside the CDs encouraged me to learn more about the creative process of song writing and production and lead me to be a successful music producer.
By clicking the existing "Show more" link in a video's description, there's a good chance you'll see info on the artist and songwriter (s), plus any labels and/or publishers involved, as well as links to official artist channels and music videos, when available.
YouTube's move to offer expanded credits is already attracting rave reviews across the industry, including from Sony/ATV Music chairman and CEO Martin Bandier and PRS CEO Robert Ashcroft, as well as artists like Elton John.
In February, YouTube's head of music Lyor Cohen told Music Ally that 2018 would be "the year of music for YouTube and Google" including a considerable thaw in its relations with the music industry, despite ongoing arguments over the "value gap" issue.
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In a blog post, YouTube stated the act will "provide greater recognition and exposure to the people who contribute to the creative process [and] more opportunities for artists and songwriters to reach YouTube's diverse audience". Youtube's new description feature, as Pitchfork reports, which will be called "Music in this video", will amend this.
Reportedly, YouTube has used similar information along with the technology behind Content ID to create "music in this video".
"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes".
YouTube follows in Spotify's footsteps-the streaming service added credits back in February.
YouTube now automatically credits artists and record labels of music used in videos.