Sears strikes partnership to install tires sold through Amazon

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Customers can buy tires online and then schedule a time to stop by the closest Sears Auto Center to have them installed.

The new partnership news sent Sears' battered shares (shld) up 15% in late morning trading.

Here's how it works: Amazon customers select their tires, the Sears Auto location and their preferred date and time for the tire installation. But no matter what brand of tire is purchased on Amazon.com, Sears Auto Center's 2,100 technicians will provide installation and conduct a free multi-point Performance Snapshot on the vehicle. Last year, combined comparable sales at its Kmart and Sears chains fell 13.5% despite the closing of dozens of its weakest stores.

Shares in U.S. department stores chain Sears jumped as much as 17% in early trading after the retailer revealed it had reached a partnership with e-commerce giant Amazon that will allow customers the option to have their tyres shipped to one of its stores.

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Sears says the partnership with Amazon announced Wednesday is now available at 47 Sears Auto Centers in eight cities, including Chicago, Dallas and NY.

The duo will eventually expand the service to its more-than-400 Auto Centers across the US. The D.C. area has several Sears Auto Center locations in Maryland and Virginia.

The full service tire installation and balancing service covers any brand of tire a customer buys on Amazon, including Sears' own brand.

Amazon will also begin selling Sears' DieHard All-Season tires after DieHard products including jump starters and battery chargers began selling in December.

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