The Mental Health Awareness minute included two royal princes and stars of stage, screen, sport and music delivering their message to one of radio's biggest ever collective audiences.
And more and more people are learning that hand-making and crafting, with its mindful propensities, can be an incredibly powerful and therapeutic tool when it comes to tackling and coping with mental health issues.
The charity Coastal West Sussex Mind is joining hundreds up and down the country in marking Mental Health Awareness week with a series of events, created to get people talking and lessen the stigma of having a mental illness.
There has been a huge amount of good work done in recent years to raise awareness of mental illness, reduce stigma and challenge mental health related discrimination. It's a simple action which can help people find the right support early on, which we know helps to prevent problems from worsening.
Lady Gaga, Dame Judi Dench, David Harewood and Dame Jessica Ennis-Hill also featured in the minute message.
In an historic first and reaching one of radio's biggest ever collective audiences, the minute of simultaneous programming will unite stations all over the United Kingdom from national networks, including Pirate FM.
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"Support is available and people should never suffer in silence".
More brands and media owners are allying themselves with social issues, including mental health which is a particular problem among younger people.
"If you do have the courage to speak about it, you really can make things better".
Rachel Suff, senior employment relations adviser at CIPD, said: "We're seeing a significant increase in the number of reported mental health issues among employees in United Kingdom organisations". As well as providing company and fun, radio can be an important lifeline for listeners.
"Somethin' Else is delighted to be working with Radiocentre on the creative and production of this exciting moment in radio history".
"We're a super positive brand and we want to inspire kids with optimism and positivity, as well as a bit of mischief, so we looked for a charity partner who shared that philosophy and works to make kids' lives happier", said Iain Sawbridge, Beano Studios CMO. "But, improving awareness and understanding is a crucial first step that all employers need to take and we're proud to set an example, not only for the retail industry, but for employers across the United Kingdom".