BT Plus will grant you unlimited mobile data when your Wi-Fi goes down

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Flex customers can increase or decrease their allowance or even take a month's break, and receive mobile data boosts every three months of consecutive payments. "We are going to be the only place to get all of this content on one box with an integrated search experience". "We are going to create a new, smart, converged network for our customers".

The first technological evidence of the convergence strategy will take the form of a hybrid home broadband router, which will be made available to EE broadband customers at first.

In contrast, BT's star performer, EE, had one of the lowest levels of complaints in broadband and mobile. It works by spreading data from one TCP connection over multiple interfaces and routes, improving resiliency, adding redundancy, and improving data transmission rates or speed.

That date would see 5G launching in the United Kingdom in late-2019.

We're investing across BT, EE and Plusnet so that we can provide our customers with the widest choice of products and services, on the best networks, and with the best service in the UK.

"I want us to become the most personal and local company our customers deal with".

Marc Allera said the company would offer customers faster internet speeds, more TV content and bring its call centres back to Britain and Ireland by 2020.

Meanwhile EE will seek to be the first United Kingdom network to offer a superfast same-day smartphone delivery and expert set-up service, which will launch in London first, and they'll boost their customer support via augmented reality (AR) customer service tools, EE Remote Support and EE Virtual Support. There's also a fair bit of posturing about customer service and improved retail. Perks for consumers will include a 4G Wi-FI mini hub, built by Huawei, which will be dispatched to users as a "courtesy connection" while users wait for broadband services to be installed or repaired.

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Consumer will keep customers connected by bringing together the best of mobile, broadband and Wi-Fi networks through first-of-their-kind converged products, and is committing to provide the best service and the widest choice to customers across the UK. EE customers will be able to access the BT Sport app and all its features.

For Smart Home lovers, EE will offer compatibility with all the major Smart Home infrastructures including Hive, Google, Homekit and Alexa.

In keeping with this BT will launch two new products so that customers "never again have to think or worry about which network they're connected to" (assuming you've ever felt a need to "worry" about such things - we haven't) - the BT Plus service and the Keep Connected Promise.

Commenting on the announcement, Paolo Pescatore, VP, multi-play and media of analyst firm CCS Insight said: "Arguably, the biggest partnership announcement is with Amazon.The move to support Amazon Prime video positions BT TV as an aggregator of content services including Netflix and Now TV from next year".

"This growing unit is very well positioned to be a leader in the changing United Kingdom multiplay market".

In a candid address to journalists, Allera said customer feedback showed the overseas call centres did not offer the same level of service as those in the United Kingdom and that customers were right to demand performance that matched the increasingly vital role broadband and telecoms play in our daily lives.

"This update provides a much needed boost to the BT Group, given the widespread negative publicity it has endured in recent months".

Alongside an expansion in the EE retail network, Allera said such innovations would allow his three brands to offer a level of personalised service beyond anything now available. "However, we reiterate our belief that at least one will be dropped in the medium to long term".