Political ad men are dodging Facebook's new privacy rules

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U.S. Rep. David McKinley, R-W.Va., questioned Facebook CEO Mark Zuckerberg about the advertisements when Zuckerberg was before the House Energy and Commerce Committee on Wednesday. As per the filing, around $7.3 million was spent in providing security to the billionaire's home and during his travel while the company incurred a cost of $1.5 million for Zuckerberg's use of private jets for official trips.

Nevertheless, Zuckerberg was light on details about how Facebook would better police political ads, according to University of North Carolina Professor Daniel Kreiss. "The background on "Messenger Kids" is, we heard feedback from thousands of parents that they want to be able to stay in touch with their kids and call them, use apps like FaceTime when they're working late or not around and want to communicate with their kids, but they want to have complete control over that", Mr. Zuckerberg said in response to a question. The incident wiped off billions from Zuckerberg's wealth while Facebook's stock prices slumped in a week.

Facebook CEO Mark Zuckerberg has been in the media spotlight this week after Congress grilled him for hours over the data breach scandal.

He said Zuckerberg considers Facebook a technology company, but Kennedy said it also has elements of a media and entertainment company. The company's founder has stated to media that it can not promise "GDPR-style privacy protection" for USA users.

That is disturbing, given that we have been examining this component of Facebook's non-user information gathering for as far back as five years, as far back as the practice was exposed by researchers at Packet Storm Security.

Over the past half-decade, Swiss authorities have sent 361 data requests to Facebook, mostly related to the tracking of potential terrorist activities.

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During the hearing, Congress showed that it is not equipped to decide Facebook's user policy.

I'm just like you and the other 200 million users in the United States who post to Facebook.

Goggins said although Cambridge Analytica claimed it has deleted Kogan's data, it might have created "a machine learning model" to continue profiling and targeting Facebook users. Over the years, she has developed a vast social network that bridges technology and politics, helping her lean in as Facebook's chief ambassador on everything from suspected Russian meddling in the presidential election to the growing debate over whether companies such as hers have grown too large and powerful. But in recent years, successful online companies that built their empires on free content supported by advertising have also been exploring pay models.

Facebook said it has changed its rules on user consent to stop other third parties harvesting data in the same way. Collecting and sharing data of its users is at the very core of FB's business, and anything that will restrict data usage will be opposed. Facebook brags to advertisers that it can provide "cross device" targeting, as it is called.

That structure could on the one hand end up disadvantaging less affluent users while simultaneously allowing wealthier consumers - the ones advertisers might be most eager to court - to bypass ads altogether. "I think it is unfortunate that it took place, but necessary for us to reach this particular crossroad to put some degree of regulation in place", he said, adding that it would also impact on privacy policies of other major online players such as Google, Apple and Amazon. Facebook failed to alert individual users that their data had been improperly harvested until this month.

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