The person largely responsible for that is their head of hip hop programming, Carl Chery. Carl Chery, the Head of Artist Curation for genres like hip hop and R&B, has chose to leave the tech giant in favor of Spotify. Chery's played a pivotal role at Apple Music over the years for their A-List: Hip Hip and A-List: R&B playlists.
This new device aims not only to increase the number of subscribers of the streaming music service, it could also replace the vehicle radio.
This is the second high-profile departure from Apple Music in a week. Last week, the tech giant announced that Oliver Schusser was promoted to lead Apple Music worldwide.
Spotify hints that its April announcement has something to do with its mobile app. Apple Music is now the second in the streaming top, but Spotify is the real ruler.
Syrian air defenses intercept missiles fired at airbase in Homs
The reported strike comes days after the US, UK and France bombed Syrian military facilities over a suspected gas attack in Douma. Israel has struck Syrian military targets before and was blamed for strikes earlier this month on the T4 air base in Homs.
Carl Chery's reportedly leaving his position at Apple Music, Variety reports.
To give an idea of what to expect, Spotify shared an invite that reads, "Hear what's next for our mobile app".
Now Playing: Watch this: Spotify saved the music biz, but can Spotify save itself?. Additionally, Bloomberg reported that the company has been also working on several changes to the free tier that will make the service much easier to use, especially for mobile users.