Apple reportedly warned employees in an internal memo that it "caught 29 leakers" a year ago and that 12 were arrested, adding that workers who disclose information to the media have "everything to lose". It adds that in these situations, Apple staffers have "everything to lose" if they give in. It also warns of members of the press who might try to reach out to company employees on social media to gain information about Apple, a tactic known in the business as "reporting". Both times leakers said they doubted they'd be caught. According to the memo, of the dozen individuals arrested, some were employees, while others were contracts and partners in the company's supply chain.
Apple says it has already caught 29 leakers past year, 12 of which were arrested. The company has raised the spectre of potential action and criminal charges.
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"The impact of a leak goes far beyond the people who work on a project", the leaked memo includes. While industry analysts have widely predicted that the iPhone X and iPhone X Plus with OLED displays will hit the premium range, Apple is also said to target the masses with its 6.1-inch LCD model priced in the $700-$800 range. It is being said that Samsung is offering Apple Y-Octa panels that it uses in the flagship, Galaxy S9+ smartphone.
Apple is known for not divulging any information about upcoming products before they launch. 12 of them were arrested.
Details about soon-to-be-released software, the iPhone X, and the Apple Watch were some of the proprietary information exposed to the public too soon. They highlighted how Apple has been successful in persuading its customers to increase what they pay for iPhones from an average of somewhere around $600 to almost $800 in the last few years. Apple is not alone though as Google, Facebook, and the rest of Silicon Valley all deal with information leaks. A scoop about an unreleased Apple product can generate massive traffic for a publication and financially benefit the blogger or reporter who broke it. "But the Apple employee who leaks has everything to lose". He fortifies, "The best way to honor those contributions is by not leaking".