Amazon drops price of Ring Video Doorbell to $99 after closing acquisition

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The deal saves 25% over the previous cost.

Amazon is celebrating its deal to buy Ring with a permanent price cut on one of our favorite home security devices - the first-generation Ring Video Doorbell. Prior to the acquisition closing the Ring Video Door it was priced at $199.

While we write this, the doorbell is now not in stuck until April 25th, 2018, so people have been taking advantage of the deal already.

Ring becomes Amazon's second largest acquisition to date, following its $13.7bn deal previous year for Whole Foods Market. The Ring doorbell is already the bestseller in Tools & Home Improvement.

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The deal, announced in February and closed today, means Amazon now owns a leader in DIY video security systems. The aggressive pricing is a move against the recently introduced Nest Hello video doorbell. Alternatively, you can use it on the video doorbell without a plan, though you won't be able to record video.

Ring will still operate independently out of its Santa Monica headquarters, and CEO Jamie Siminoff says the company's main goal is to reduce crime. "The entire Ring team is excited to continue working hard to create products and services that bring real benefits to people's lives and build safer communities for all our neighbors".

The company also sells a second-generation version, called Video Doorbell 2, naturally, which offers a 1080P resolution. The device was previously priced at $179.99, but Amazon has permanently dropped the price to a much more palatable $99.99.

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