Microsoft's Adding new Data Centers in Europe and the Middle East

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The skyline of Abu Dhabi, UAE. With each data center costing upwards of a billion dollars, this isn't a small investment and considering that the company's cloud services are driving the largest growth on the balance sheet, it's obvious why the company is bringing these new regions online.

In Switzerland, data centers will be opened in Geneva and Zurich, and are a response to Microsoft's "engagement with financial institutions and regulators in Switzerland". Microsoft is opening its first datacentres in Switzerland and the United Arab Emirates. The Microsoft Cloud has also opened for business in France at three data centres in Paris and one in Marseilles, offering Azure and Office 365 services.

The growing customer demand lets us expand our cloud services in new ways. Its Azure cloud is now in 42 regions globally.

Microsoft announced this week that it plans to expand its Azure footprint with new data center in Europe and the Middle East. Microsoft, which now has 42 Azure cloud regions, is racing Amazon Web Services to add new areas as both companies aim to store information and applications closer to customers.

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The company is collaborating with Etisalat Digital, a business unit of Etisalat, to provide provide consulting, migration and managed services to and sees "tremendous potential" for adoption of services from its new datacenters.

An increasing number of start-ups in the region are also building their businesses on Microsoft Cloud.

Microsoft Corp. will open data centres in Abu Dhabi and Dubai, its first in the Middle East, part of the software maker's rapid geographic expansion to win cloud-computing business worldwide and pry customers from Inc.