The Case for and Against Blue Apron Holdings, Inc. (APRN)

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For the fourth quarter, APRN posted $187.7 million in revenue and ($19.7 million) in adjusted EBITDA, soaring past the Street's estimates of $184.8 million in revenue and ($25.4 million) in adjusted EBITDA. (NYSE:APRN), with a downside momentum. Average revenue per customer was $248 in the fourth quarter of 2017 compared to $246 in the fourth quarter of 2016, and $245in the third quarter of 2017. The company was maintained on Friday, November 3 by Needham.

Shares of Blue Apron are up 2.15% on the day to $3.33 vs. a 52-week trading range of $2.94 to $11.00. BlueCrest Capital Management Ltd purchased a new position in shares of Blue Apron in the 2nd quarter valued at $280,000. A 4 analysts rate it as either a buy or a strong buy, while1 believe that investors should either steer clear of APRN or, if they already own its stock, sell it. The company has a debt-to-equity ratio of 0.48, a quick ratio of 2.73 and a current ratio of 3.15.

Blue Apron Holdings, Inc is a holding company.

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Brad Dickerson, Chief Executive Officer, said: "We are methodically implementing operational improvements to drive our business and are encouraged by the progress we've made since last quarter, particularly in margin which contributed to improvement in our bottom-line performance". Blue Apron now has a consensus rating of "Hold" and an average target price of $6.96. The shares were acquired at an average price of $3.93 per share, with a total value of $707,400.00. Also, a 0% overturn in Blue Apron Holdings, Inc. Over the last ninety days, insiders bought 245,000 shares of company stock valued at $959,450 and sold 361,895 shares valued at $1,103,691. KeyCorp began coverage on shares of Blue Apron in a research note on Monday, November 20th. They issued a "buy" rating and a $6.00 price target for the company. (APRN) shows a double bottom with $3.25 target or 3.00 % below today's $3.35 share price. RSI is a technical indicator of price momentum, comparing the size of recent gains to the size of recent losses and establishes oversold and overbought positions. The acquisition was disclosed in a document filed with the SEC, which can be accessed through the SEC website. With these types of results to display analysts, are more optimistic than before, leading 4 of analysts who cover Blue Apron Holdings, Inc. The stock was bought at an average price of $3.87 per share, for a total transaction of $154,800.00. The disclosure for this sale can be found here. Lombard Odier Asset Management USA Corp acquired a new stake in Blue Apron during the 4th quarter worth approximately $705,000. Two analysts have rated the stock with a sell rating, thirteen have assigned a hold rating and four have issued a buy rating to the stock. Following the acquisition, the senior vice president now owns 28,386 shares in the company, valued at $110,421.54. The share price volatility of the stock remained at 9.32% for the month and by reducing the timeframe to just a week, the volatility stood at 6.12%.

However the online service, which provides customers with ingredient-and-recipe kits for making meals, has also been hemorrhaging customers and has seen revenue decline.

Blue Apron started to ramp up its marketing in late December as it geared up to launch its new brand campaign. It product consists of Blue Apron Meals, Blue Apron Wine, the Blue Apron Market and BN Ranch, a premium supplier of grass-fed beef and pasture-raised poultry.

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