The Acquisitive Nature Of Pad Man Marketing Strategies

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Akshay Kumar essays the role of Arunachalam Murugunatham, the real-life PadMan.

Padman starring Akshay Kumar, Sonam Kapoor and Radhika Apte is hitting the floor at the same time, when past year issue of menstrual hygiene was in discussion for various reasons. He is the man who sees the vices women are facing and bring to them sanitary napkins that slowly become a revolution.

Akshay Kumar collaborating with them and waving their flag to promote a movie like Pad Man that deals with the story of a man who was trying to eliminate the stigma around menstruation and openly talking about menstrual hygiene products is a massive paradox at play.

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As per reports, R. Balki's PAD MAN has embarked upon a 25-30 percent start, on an average, which is good enough for a film carrying such a theme. It is based on the real life story of Arunachalam Muruganantham, who made low-priced sanitary pads for the women of his village. She said since the movie is about a man making sanitary pads for women, it boldly takes on the taboos surrounding menstruation and launches an open discussion about the issue. It talks about menstrual hygiene. The film was much talked-about before its release - #PadManChallenge is one of the top trends in social media, thanks to the participation of many bigwigs from the world of entertainment, sports and other fields.

The film was promoted by many Bollywood actors and made the full successful in reaching the audience in the right way as this film contains social elements. It is simple human psychology that people find it more convenient to participate in a conversation than flagging it off. "Women in rural India haven't understood the necessity of a sanitary towel". Twinkle Khanna, who turns producer with the film, spoke about the significance of menstrual hygiene at the event. He added that even when he did Toilet., people asked him if he was stressed before the release, thinking if people would come to watch a film on such a topic, but people did and in fact liked it. I had registered the film on 5th of December 2016 from SCREEN WRITER ASSOCIATION and sent to Ryan Stephan (Karan johar's production - Creative head) and personally to Vikram Aditya Motwane. Akshay Kumar's latest film has somehow managed to attract a good number of audience in Telangana and Andhra Pradesh.

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