Amazon Making a Big Change to Please Cheap Phone Buyers

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The catch, however, is that you have to put up with lockscreen offers and ads to take advantage of the favorable pricing.

Amazon Prime Exclusive phones are spotlighted smartphones with drastically reduced prices, with lock screen ads as the tradeoff.

Amazon confirmed to Business Insider that future models on Amazon's Exclusive Phone program won't come with the Amazon ad lock screens, and they'll still sell at a similar level of discount to the phones now available on the program. A software update will be coming soon to remove the ads from existing devices.

Amazon dropping the lock screen ads and offers, but still offering the phones for a discount is a pretty big move. Here's the full statement. If you're familiar with Prime Exclusive Phones you'll know that these are discounted phones for Prime members.

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But now, Amazon is ditching the lock screen ads for its Prime Exclusive phones, making the deals far more enticing. As smartphone technology has evolved, we also want to evolve the Prime Exclusive Phone experience to ensure customers can easily use features such as the phone's mobile unlock technologies like facial recognition and fingerprint sensors, as well as be able to personalize device lockscreens with photos or wallpapers.

Amazon announced the news today, stating that on February 7, 2018, Prime Exclusive Phones will be available without lockscreen offers and ads. The devices will continue to come pre-installed with Amazon's own apps. There will also be a Special Offers widget on the home screen. The update will arrive as an update to the Amazon Offers app on Google Play.

Prime Exclusive phones are shipped with pre-loaded ads, which could technically make them immune to the Play Store rules.