The challenge consists of actual, real people filming themselves eating the pods, trying (and failing) to keep them down, then daring friends to do the same. The challenge consists of an individual putting one or more detergent pods in their mouth. Manufacturers have been concerned about toddlers mistakenly ingesting them, but now teens are popping them on goal and posting videos of the results online, reports CBS News correspondent Anna Werner.
Back in 2015, the Onion published a joking article from the perspective of a child wondering what it would be like to eat the highly enticing red and blue-colored detergent, looking like sweets.
Primarily seen on social media sites like Facebook, YouTube and Twitter, the "Tide Pod Challenge" has rapidly grown as the latest fad among teens and young adults looking for an easy way to get views.
Prez greets nation on eve of Lohri, Makar Sankranti, Pongal
Just like Holi is incomplete without gujiya, Makar Sankranti is also incomplete without til (sesame) and gud (jaggery). People gift the laddoos to each other and say "Til gul ghyaa, god-god bola" (accept this til-gul and speak sweetly).
Once he bites into it, the pod oozes detergent, and he immediately attempts to spit it out. "A lot of people were just saying how stupid I was or...why would I be willing to do that", said Marc Pagan.
"Even long before this, we told our kids 'If it's not food, don't put it in your mouth, ' and now we gotta tell our teenagers that", said Schumacher. For this, Ann Marie Buerkle, acting chairman of the CPSC says the organization is working with manufacturers to make laundry pods less colorful and less toxic. Two were toddlers, eight were seniors with dementia. "They should not be played with, whatever the circumstance is, even if meant as a joke". According to the American Association of Poison Control Centers, more than 33,000 calls-about 30 children per day-pertained to incidents involving liquid laundry packets during the three-year span.
More than 62,000 children under the age of six were exposed to laundry and dishwasher detergents, between 2013 and 2014.