The days of owning your own auto may soon be coming to an end, what with the growing popularity of ride sharing matched with the promise of autonomous vehicle technology.
At the time of the acquisition, Young Sohn, President and Chief Strategy Officer of Samsung Electronics, said, "We see transformative opportunities in the vehicle - and a future which seamlessly connects lifestyle across automotive, home, mobile and work". The platform has lane departure warning, forward collision warning, pedestrian detection, and automatic emergency braking. Many companies offer hardware and software autonomous driving platforms that force the end-user to adopt a particular technology as an all-or-nothing package. "Building an autonomous platform requires close collaboration across industry, as one company can not deliver on this enormous opportunity alone".
Samsung and Harman also revealed plans for the industry first introduction of 5G in-car internet connectivity.
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Samsung Electronics unveiled its first set of components for autonomous driving and infotainment solutions developed with Harman International, which it bought about a year ago in a major push into the vehicle electronics market. This also goes on to include a brand new ADAS forwarding-facing camera system, which has been created by Samsung and HARMAN, which has been engineered so as to meet the new upcoming Car Assessment Program (NCAP) standards. The industry has made incredible advances in automation, yet in-car compute is still a long way from approximating the power of our brains.
In addition to the new TCU, Samsung provided a brief refresher on its Intelligent Digital Cockpit platform, discussed at last year's CES. The companies have also developed a 5G telematics solution in a modular design with a control unit that will allow for high-resolution streaming and cloud-based applications in vehicles. So it's crucial for Samsung to attract more partners and quickly expand its reach.