'#Oprahforpresident': White House welcomes challenge 'whether it be Winfrey or anybody else'

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55% of the likely voters had a "favorable" impression of Oprah, with 27% finding her "very favorable".

On the other hand, Trump is now saying a race against Oprah would be "a lot of fun".

Standing before a country hungry for a unifying, optimistic message, Oprah was kinetic, triggering an instant sensation on social media where #Oprah2020 has been blazing since. There's no question in my mind that she would be extremely formidable. Or would it make her savvy enough to remain closed off, knowing the damage an ill-timed couch jump can do to public image?

Advocating for the importance of diverse female representation in the media, Winfrey reflected on the range of revelations about harassment in Hollywood, telling young women watching "a new day is on the horizon".

Being president means being asked about incredibly personal subjects like health and tax returns.

The major upside of an Oprah candidacy is that it would drive Donald Trump insane, or crazier. Also, he has yet to release substantial tax records.

Winfrey, 64, has become a cultural phenomenon over the past 30-plus years, born into a poor home in MS but breaking through as a television news and talk show personality in the 1980s. That's something she'd need to decide before running.

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It's one thing to have a generic albeit admirable position on sexual assault or workplace equality, but it's quite another to decide whether you favor the North American Free Trade Agreement or what kind of tax reform you'd pursue or how you'd deal with North Korea. She's been with her partner, Stedman Graham, since 1986, but they've never married.

In fact, sources close to Oprah have shared that she is "actively thinking" about running during the 2020 election.

Remember when everyone was freaking out about what they would call Bill Clinton if Hillary Clinton had been elected? The critical point in 2020 is not simply to defeat Trump, although that's vital, but to defeat the idea of Trump, meaning the idea that anyone like him - even a vastly improved version - would ever be president again. She is famously, and rightfully so, known for her ability to connect to her audience.

If nothing else, the adopted Chicagoan could handle the winters of Iowa and New Hampshire and campaign hard heading into the the first primaries. Although she's definitely not the anti-Clinton - Oprah endorsed Clinton in 2016 - she's clearly the very-public-embrace-of-empathy answer to Clinton. She is brilliant, thoughtful and famously well-read, with a long history of activism. That can be the only explanation for why she thought that she of all people could come out in support of Time's Up, an organization set up by women in the entertainment industry to fight against sexual misconduct in various fields. "What does she do next with it?" said Alan Schroeder, a journalism professor at Northeastern University in Boston who has written on the intersection of show business and politics.

From "The Oprah Winfrey Show" to her films and book club selections, Winfrey has promoted inspiration and unity.

However, celebrities and pundits alike have expressed interest in an Oprah 2020 campaign, noting that - unlike Mr Trump - she is a self-made billionaire, and that she already has near-ubiquitous name recognition in the country. "All of the politicians who would think about running, she'd be one of the people they'd have to get past".

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