Google Is On a Mission to Upstage Amazon at This Year's CES

Adjust Comment Print

At this year's show, we'll be closely tracking the voice platform battle between Amazon Alexa and Google Assistant.

On the show floor, it smoothly scrolled through demo applications popping up info in ways we're used to seeing on our phones or through Android Auto.

A number of carmakers have introduced Amazon Alexa voice commands that can activate the locks and climate control on their cars, but Toyota is going a step further with Alexa integration by bringing Alexa into the vehicle.

Whirlpool customers can use voice commands anywhere in the house through their digital assistants.

This year's CES is coming to an end. The Amazon Echo Dot sold for $29 during the shopping season, while the Google Home Mini sold for $50 (and much less with promotions from retailers like Walmart).

Google is also looking into a strategy for buying products and services with Assistant, similar to how Alexa is capable of purchasing items.

Google reportedly plans to revamp its store with Assistant as the focus
So what is showcasing Android Things in Las Vegas? Another idea is said to be a new online store, tipped to debut in February. Google has also worked with smart headphones' maker including LG, JB, Jaybord, and Sony to include the smart assistant.

"From the meetings I've had with different vendors, Amazon has done an incredibly successful job of repositioning Alexa as a platform", says Mark Vena, a senior analyst at Moor Insight Strategy from the sidelines of CES.

On the web, you'll now find a "What it can do" section that breaks out all of Google Assistant's actions by category.

Interestingly, the announcement came from Panasonic, the first company off the blocks to partner with Amazon and it said the feature can function even if there is no internet connectivity. More than two-thirds of smart speaker owners report having an Echo, Dot, or other Alexa-based product. It's unclear if this would be limited to Google's own offerings, like subscriptions to Google Play Music, its Spotify and Apple Music competitor, or more broadly to other vendors, as Alexa permits.

Being powered by Google's services, the Lenovo's Smart Display comes with all types of features and it will give you the best of experience of using a digital smart display with advanced technical features.

With that being said, according to sources familiar with Google's plans, the company will revamp its existing online store in February.