The company gave its cans a brand new makeover with a taller, thinner, and [in our opinion] easier-to-hold can!
Diet Coke will also be offered in all its existing package sizes, including standard 12oz. cans, mini cans and glass bottles.
If you think some of those new flavors sound weird, it could have been much crazier.
Coca-Cola Co. showed the new, slimmer 12-ounce Diet Coke can, with an updated logo, and new flavors.
The new flavours include feisty cherry, twisted mango, zesty blood orange, and ginger lime.
"We're switching things up because change is delicious and because we can", the company wrote in a press release. While sales have been declining for years, the drink still has a dedicated fan base - one that would be quick to revolt if anything changed about Diet Coke.
Fans took to social media to express their views on the revamp. "Younger consumers are experimenting with new flavors, and we are trying to have more experiences [to offer] them".
Americans are getting smarter, and Diet Coke is noticing.
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According to Coca-Cola, this will allow the company to "simplify consumer choice between sugar and sugar-free formats" as it continues to focus on the growth of Coke Zero Sugar and Diet Coke.
The Coca-Cola (NYSE:KO) was upgraded by Vetr from a "hold" rating to a "buy" rating in a research report issued to clients and investors on Friday, December 22nd. The institutional investor held 193,579 shares of the beverages (production and distribution) company at the end of 2017Q3, valued at $8.71 million, up from 115,556 at the end of the previous reported quarter. Diet Coke is still performing better than Diet Pepsi (26.3 percent market share to 13.4 percent share, respectively).
"This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognisable core brand visual assets", says Sommerville.
In addition, a slightly refined typography simultaneously preserves Diet Coke's heritage.
The rebranding of Diet Coke comes at a convenient time, since overall sales of soft drinks have been dropping consecutively for the past 11 years.
He adds, "With a brand recast, designers are challenged with determining how far is too far, and how close is not far enough". "We launched Coke Zero Sugar last fall and the product has performed very well in the marketplace". The brand assures that the classic version's formula will remain unchanged. In October, Coca-Cola reported the brand's sales by volume declined in the mid-single digits last quarter.
Diet Coke, known as Coca-Cola light in most global markets, is available in more than 110 countries around the world. The multi-flavor approach is clearly an attempt to step into La Croix's world by offering varied choice depending on what you're in the mood for or prefer flavor-wise.