Diet Coke Announces a Fab Four

Adjust Comment Print

Diet Coke may be the newly discovered secret to ridiculously long life - and this week brings even more refreshing news (see what we did there?) for the brand: Soon the company will unveil four new flavors of the soda, which was created in 1982. And who knows? Perhaps the new Diet Coke flavours will be even better than the original.

Ultimately, Diet Coke landed on four flavors that received the most positive consumer responses: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango. "We want to build on the success of the brand to date, reminding people of what makes it so special".

According to The Coca-Cola Co., the new packaging designs and visual identity represent a brand rejuvenation for Diet Coke, which will be supported with a robust integrated marketing campaign launching later this month. There's no plan to launch the makeover in other countries, but the company said other parts of the world are exploring ideas.

With flavoured sparkling water drinks like La Croix and S. Pellegrino growing in popularity, Diet Coke's latest move is a way to keep up with the changing trends in flavours and packaging.

Coca-Cola Zero Sugar, formerly Coke Zero, has unveiled a UK TV campaign showing an elderly man breaking free from his retirement home.

US lifts travel advisory on Kenya
The US tells prospective visitors to "reconsider travel" to Burundi due to crime and armed conflict. The US Department of State wants to provide travellers with clear, timely, and reliable information.

Shares of Coca-Cola Bottling Co Consolidated (NASDAQ:COKE) opened at $203.96 on Friday.

Excited Coke fans tweeted their excitement: "I like this new millennial-oriented Diet Coke can, probably the flavours too".

Sure, Diet Coke's great, but what if we had it in a bunch of flavours aimed specifially at millennials?

Diet Coke will also continue to be offered in its existing package sizes, including standard 12-oz cans, mini cans, and glass and plastic bottles. "While the low- and no-calorie beverage category has been under pressure, its performance has been improving recently, and Diet Coke remains an incredibly strong brand", said Acevedo.

Expect a slightly taller, slimmer can with a new design.

Comments