Coolest Monkey In The Jungle: H&M Stores Destroyed Despite Apology

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"We trust that H&M will listen to our demands", he said.

A Twitter moment documented members of a socialist South African political party dirtying up an H&M store in Johannesburg in protest over the ad campaign.

The image advertising the £7.99 jumper was removed from H&M's United States and United Kingdom websites shortly after the outrage broke and the retailer quickly issued a statement apologising to "anyone it may have offended".

Reports indicated that H&M shops at Sandton City and Menlyn Mall had been trashed. We have temporarily closed our stores in South Africa.

"What matters most to us is the safety of our employees and customers". None of our staff or customers have been injured.

"We strongly believe that racism and bias in any shape or form‚ deliberate or accidental‚ are simply unacceptable".

An advert for a hoodie by H&M who apologised and removed an advertising image of a black model in a sweatshirt
H&M stores trashed in South Africa in protest over 'racist' ad

Gauteng police are on high alert following several incidents during protests at H&M shops around the province on Saturday, the South African Police Service (SAPS) said.

"Therefore, we've not only removed the image from our channels, but also the garment from our product offering". "At Menlyn police also managed a situation where the protestors had entered the shop and threw things around the shop". "No arrests have been effected up to so far", Dlamini said.

Mbuyiseni Ndlozi from the ultra-left group said: "The time of apologies for racism are over; there must be consequences to anti-black racism, period!"

"H&M is not the last one ..."

A police officer who declined to be identified in the press said members of the SAPS crowd control public order police unit had been summoned to the Kolonnade Mall, but there was no sign of the EFF members.

The company responded that its marketing plan was one which meant to convey a positive image - implying black models were not in line with this image‚ which caused a storm of protest.

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