YouTube cutting access to Amazon Fire TV on New Year's Day

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"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", the spokeswoman said in a statement.

The Google-owned video service is cutting access to the Amazon device on January 1, a Google spokeswoman said Monday.

In a statement, Google said it had been "trying to reach agreement with Amazon to give consumers access to each other's products and services" but, "given the lack of reciprocity", had chose to no longer support YouTube on Echo Show or FireTV. In the past few years, both have introduced multiple new home devices, including speakers and home-security products. They also both offer corporate cloud-computing services, a market where Amazon leads by a wide margin. Offering access to thousands of the latest movies and TV programmes, you can stream content on demand or, find Prime offers to enable you to buy and keep your favourite shows. Then, last month, Amazon pulled Nest's latest devices, including its cheaper thermostat, from its online store. Currently, Apple's original content consists of shows such as Carpool Karaoke and the inane reality TV competition Planet of the Apps, which pales in comparison to the kind of award-winning programming Netflix and Amazon have been developing, such as Stranger Things and Transparent.

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It said it hoped to resolve the issue with Google as soon as possible but customers could access YouTube through the internet - not an app - on the devices in the meantime.

Mountain View, California-based Google isn't the only competitor that has seen its products blocked from Amazon's site.

When the media reached out to Google about its decision to forbid YouTube on Amazon Fire TV and Fire TV Stick, the latter's representatives stated the following reasons. Amazon is clearly going out of its way to scupper sales of Google Home and Chromecast; even more so when you consider the retailer's platform is meant to be completely agnostic.