If you've been wondering why Target hasn't yet adopted the use of the likes of Apple Pay in its stores, you know have your answer. With Wallet, you can checkout using your Target REDcard and use coupons via the retailer's Cartwheel program all at once.
Target is the latest to jump on the trend, as today the mega retailer announced its new Wallet for mobile payments, which can be found on both the iOS and Android versions of the Target app. Wallet uses a barcode scanned at check out that includes payment and applicable coupons. Paying for items and applying Cartwheel discounts used to take two different steps, but the Wallet allows Target shoppers to simplify those multiple steps into one.
Target today has announced a new Wallet feature for its iOS app.
Target's new Wallet feature has been rolling out for a few weeks now, but is now live for everyone. To use, customers have to add their REDcard debit or credit card and then - when they are done shopping and have reached the checkout - just present the barcode in the app for scanning.
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The solution is "four times faster than other payment types", according to Target, though that refers to other payment types available in Target since the retailer has been a holdout against comparably fast NFC payments from Apple Pay and Android Pay, a reluctance that dates to Target's membership in the now defunct MCX, a merchant-led mobile payment consortium.
Currently, Wallet is only open to those who have the Target REDcard, but the feature will roll out to non-cardholders soon. Coming in the future is support for gift cards. Eventually, customers will be able to store and redeem their Target GiftCards with Wallet also.