The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. The program, called MINI Yours Customised, will allow consumers to personalize their MINI vehicles using 3D printing and laser etching technologies.
The new service is initially available on the 3- and 5-door Mini Hatch, the Convertible and Clubman models, with different parts available for each. Buyers can choose the scale for the finishes and patterns as well.
Some parts have been designed for fitting by the owner, others will need a visit to a Mini dealer before they can be fitted properly.
3D printing will be used to produce custom side scuttles, which are the rims for the side indicator inlays.
There's a similar range of possibilities for the passengers side dashboard trim, with a huge selection of surface finishes, graphic patterns and icons, as well as a text field - which could even be your signature! - all movable and scalable.
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In manufacturing the custom parts, MINI has worked with its parent company BMW Group to establish a suitable production process and distribution system.
"The 3D printers used in this process are all highly professional production facilities which were precisely configured for this objective by the BMW Group through strategic partnerships with the companies Hewlett-Packard Inc., Carbon Inc. and EOS GmbH", the automaker said in a statement. "As a result, all MINI Yours Customised products are in conformity with the same high standards of form, functionality and safety as the components supplied from the factory in the original MINI range of accessories".
So far, MINI hasn't divulged any prices for these customized features, but we're pretty sure they won't be cheap.
Since its relaunch as a standalone marque under the BMW banner, Mini has always played up its personalization program (spelled personalisation programme in British), offering customers a wide variety of interior color and material options.