To mark the Xbox One debut of the all-conquering PlayerUnknown's Battlegrounds next week, Xbox Australia will be hiding three separate PUBG-themed supply drops down the east coast of the country (one in Sydney, one in Brisbane, and one in Melbourne).
PlayerUnknown's Battlegrounds is obviously the most popular choice in the gaming world right now, so it makes sense that it's getting not one, but two mobile games in China. The IRL supply crates, unlike the ones found in the game, will not contain weapons or implements with which to destroy your enemies. The list includes brand new Xbox One and Xbox One X consoles, Xbox Elite controllers, membership codes to Xbox Live, and digital download codes for the game itself.
The locations of these supply drops will be revealed through a series of events shared via the Xbox Australia Facebook page. You know, aside from that epic "winner, winner, chicken dinner".
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Here's a video with some influencers running around, simulating what to expect - it's probably nothing like what'll happen on 9 December, but whatever. Please do not actually conduct yourself as you would in the game when approaching one of these IRL crates.
If they do manage to hit western devices, their popularity would soar, but perhaps that's all part of the strategy for now given PUBG's imminent release on Xbox One.