361K People Had Nothing Better To Do Than Binge 'Stranger Things'

Adjust Comment Print

Time well spent, if you ask me.

Just how many people watch Netflix shows has been a mystery dogging the rest of the television industry since the streaming service began pouring money into original series more than four years ago.

It is the show that became a popular culture phenomenon.

United States ratings service Nielsen, which began measuring Netflix viewership in August, says some 15.8 million American viewers watched the first episode of Stranger Things season 2 by October 29th, its third day of release.

Nielsen's stats, released Thursday, are the first of their kind shared publicly by the television ratings giant.

Stranger Things is easily one of the best Netflix shows, so these ratings should not come as a surprise to anybody.

8 things we learned from Jennifer Lawrence interviewing Kim Kardashian West
I like my Instagram to look a certain way, and I'm really Like a lunatic about it because sometimes there is so much pressure to post too.

There are about 53 million Netflix subscribers in the United States.

While the numbers for Stranger Things 2 seem notable, what Nielsen's data didn't immediately make clear is how well the show is performing in comparison to other hits on Netflix.

Nielsen measures only TV viewing, not those watching on mobile devices.

The report reveals that the tweets about the "Stranger Things" season 2 premiere were far greater in number than the tweets about two of Netflix's popular shows, such as "House of Cards", which received only 54,458 mentions on Twitter, and "Orange is the New Black", which received only 105,753 mentions within two days of their premieres. It's possible these numbers are much higher because they do not reflect people who watch on phones, some tablets and some computers, as well. Meanwhile, the first seasons of "House of Cards" and "Stranger Things" premiered last June 9, a Friday.

Unearthing Netflix's viewership numbers is about as tough as replicating Steve Harrington's hairstyle.